~ eCommerce ~

The course is Dual Enrolled with Shasta College: BUAD 71

Course Descriptions:
This semester class will introduce students to one of the fastest growing types of business in the world. Concepts covered include: marketing, e-retailing, business organization and management, telecommunications, web design, customer relations, product development, distribution, pricing, promotion, and entrepreneurship.

Objectives:

1. Understand how personal skill development and positive traits affect employability.
2. Identify future career opportunities in eCommerce and begin the creation of a digital portfolio.
3. Set and establish goals and objectives for an eCommerce website while considering the target audience demographics.
4. Understand how eCommerce has changed the way people do business in the global marketplace.
5. Identify the major components of an eCommerce business plan.
6. Define eCommerce and some of the key components of the internet, including FTP, email, and the World Wide Web.
7. Describe the historical development of eCommerce and its relationship to the internet.
8. Explore and visit online stores in order to observe the various methods of effective and ineffective eCommerce environments.
9. Understand the existence of cultural differences and how content, design, and navigation might be received by different populations around the world.
10. Define the different types of business structures and explain the key differences between each type.

Prerequisites: Computer Applications 1 or instructor approval.

College Credits: Students will receive one (1) college credit1 upon successful completion of the course at the conclusion of the semester.

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